Filed Under:
Manufacturing
Published on
April 14, 2025
Branding plays a crucial role in the appeal, recognition, and overall effectiveness of custom cases. At Royal Case Company, we provide several branding methods tailored to meet the specific marketing and functional needs of our clients. In this blog, we’ll explore the most common types of branding methods used in custom cases and their distinct advantages.
Screen Printing – An efficient, cost-friendly solution ideal for simple logos, text, and graphics applied directly onto the case surface.
Embossing and Debossing – Creating raised (embossed) or recessed (debossed) imprints on case surfaces, offering an elegant, professional appearance.
Laser Engraving – Provides etched marking that’s sharp, durable, and high-quality, perfect for detailed logos or text.
Digital Printing – Allows full-color, intricate graphics and photographic imagery, offering vibrant and detailed branding.
Custom Labels and Tags – Flexible branding options such as metal or vinyl labels, easily attached or integrated into the case for added brand visibility.
Choosing the appropriate branding type depends on various factors such as what the case will be used for, your customer, the market and the environment:
Durability Requirements – For rugged environments, engraving or embossing is ideal.
Complexity of Design – Digital printing is best suited for highly detailed or colorful graphics.
Budget and Volume – Screen printing is economical for larger production runs, while laser engraving and embossing may be preferred for premium branding.
Other options such as embroidery, tags, and other labor intensive branding options may be reserved for specific materials and cost restrictions.
Effective branding benefits various sectors:
Medical and Healthcare – Enhances professionalism and product identification for medical equipment.
Corporate and Promotional – Strengthens brand identity through clearly marked promotional cases.
Military and Defense – Improves equipment accountability and professional presentation.
Electronics and Technology – Essential as electronics are often viewed as status symbols.
Sports and Outdoors – Customers are proud of the brands they use and love to show them off.
Diverse branding options significantly enhance the visual appeal, professionalism, and brand recognition of custom cases. Royal Case Company provides tailored branding solutions to elevate your custom cases' effectiveness and appearance. Contact us today to discuss your branding needs!
Author: Kelvin Gentry
Kelvin Gentry is the Marketing Director forRoyal Case Company Inc. based out of Sherman, TX.
